We are Blok
What is new is city living as a culture in South Africa, and Blok is one of the brands that are pioneering this culture.
03 SEPTEMBER 2014, CAPE TOWN, SOUTH AFRICA
SummaryCity living isn’t a new concept; urbanisation is a movement that is happening around the world and as a logical reaction to over-population and life/work habits (people needing their homes to be near the office). What is new is city living as a culture in South Africa, and Blok is one of the brands that are pioneering this culture. Blok is the brainchild of Jacques van Embden and his dad, Marco, of the Prime Residential Group. They saw the gap in the market for a luxury, curated urban living brand and, with their team of architects and designers, conceptualised and created Blok.
The brand’s first development in Clarens Road, Sea Point, launches officially in September, and the second in Green Point the following month. One more Blok development will launch on Victoria Road in 2014, with more planned for the new year. Each Blok property is designed “thoughtfully” with the needs of its owner in mind; each unit has well-designed 3rd spaces making full use of each square metre to offer luxuries like a home office, braai area, daybeds, and ample room for appliances, in line with the requirements and expectations one has for a home.
“Many children in South Africa grew up in houses in the suburbs; houses with big gardens and pools, that were close to schools with many of the kids even riding themselves to school each day. Due to crime and property prices, those days have gone,” says Jacques. “Nowadays a larger property often means more security, more maintenance, and more work. This coupled with a long commute to work each day for the parents, makes one reconsider suburban living as the only option for working parents.”
Blok’s aim is to educate people on the benefits and joys of city living; what better garden could one ask for than the Promenade (with no maintenance costs either), why take a Sunday drive with the family when you can take a Sunday walk, and why allow home to stop at the front door? With Blok your community is your home, all you need to do is step outside and discover it.
Visit www.blok.co.za for more info.
"Nowadays a larger property often means more security, more maintenance, and more work. This coupled with a long commute to work each day for the parents, makes one reconsider suburban living as the only option for working parents." Jacques van Embden
Blok is an urban property developer that operates in Cape Town’s Atlantic Seaboard and CBD. Thoughtfully designed spaces echo their design ethos of “four walls make an apartment, but not necessarily a home”; instead Blok has chosen to deliver apartments with considered spaces such as home offices, fireplaces, daybeds and bars; in the aim of building modern urban homes that are thoughtfully designed.
Beyond the front door, Blok has undertaken to make a lasting and meaningful contribution to the neighbourhoods in which it develops. By getting involved in Crime ‘n Grime initiatives as well as upliftment projects that benefit not only Blok owners, but their neighbours.
With sales to date of R925m+, as well as successful urban intervention projects including the installation of the Blade bicycle parking system on the Sea Point Promenade and Thornhill Park revamp in Greenpoint opposite their SEVENONT development, amongst others; Blok is no longer the newcomer in the property scene, but a serious contender that is making waves with their urban focus and community ethos.
The images and content contained on this page are owned by Blok and shall exclusively be used in accordance with its mandate and by its licensed partners. Any unauthorised use, reproduction or copying of such images and photographs shall be unlawful and amount to an infringement of Blok’s Copyright in such images or photographs. Blok reserves its rights to institute legal action against any person found to be in contravention of these rights.