Blok App wins at Loeries 2015
Urban property developers, Blok, were again recognised for innovation at the 2015 Loeries when the 3D App designed for them with Formula D Interactive won Bronze in the Digital and Interactive category. The same app won earlier this year at the Bookmarks, taking a Gold in the Tech Innovation category.
“It is a massive achievement for the Loeries to acknowledge our innovation on this level. We are always searching for original ways to challenge our industry’s norms and pride ourselves on the importance of working with people who do the same; Formula D undoubtedly delivered on that when they produced the Blok app, and this award confirms that it hasn’t gone unnoticed,” says Jacques van Embden, MD and Co-Founder of Blok.
“The Blok App is definitely the first of its kind for South Africa and possibly globally. It is the first interactive application built to this intensity to be used in the property industry and we always knew that it would be a game changer amongst property developers and buyers”, says Marco Rosa, MD of Formula D Interactive.
One of the biggest challenges for property developers who sell off-plan is being able to give their customers the opportunity to visualise the feel and layout of their new home before it is built. Most people find floor plans extremely hard to read or understand, and Blok recognised this as an opportunity to create a digital experience that takes 2D floor plans into a 3D interactive space. The app was the outcome, giving users an interactive walk-through of each of their apartments with embedded details on finishes and photo-realistic renders, months and years before they’re built.
The functionality is comprised of game-like elements to allow users to navigate through the exterior of the building and interior of each apartment. This method of navigation is widely used and proven in the gaming environment, so it is easy for people to learn when exploring the app for the first time.
The app is available for free download from the App Store, link at www.blok.co.za
Blok is an urban property developer that operates in Cape Town’s Atlantic Seaboard and CBD. Thoughtfully designed spaces echo their design ethos of “four walls make an apartment, but not necessarily a home”; instead Blok has chosen to deliver apartments with considered spaces such as home offices, fireplaces, daybeds and bars; in the aim of building modern urban homes that are thoughtfully designed.
Beyond the front door, Blok has undertaken to make a lasting and meaningful contribution to the neighbourhoods in which it develops. By getting involved in Crime ‘n Grime initiatives as well as upliftment projects that benefit not only Blok owners, but their neighbours.
With sales to date of R925m+, as well as successful urban intervention projects including the installation of the Blade bicycle parking system on the Sea Point Promenade and Thornhill Park revamp in Greenpoint opposite their SEVENONT development, amongst others; Blok is no longer the newcomer in the property scene, but a serious contender that is making waves with their urban focus and community ethos.
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